The “Recommended” order on category and city pages is calculated with a transparent score to show the most useful businesses for visitors first. The score ranges from 0 to 100 and is recalculated every day.
Score components
- Review rating (40 points): the average of published reviews. Ratings of businesses with few reviews are pulled towards the overall average using a Bayesian method, so that a single review cannot dominate the ranking.
- Number of reviews (15 points): grows with the number of verified reviews; the growth is logarithmic, so the first reviews count most.
- Profile completeness (25 points): logo, photos, description, contact details and address, services, opening hours, portfolio and frequently asked questions.
- Verification (10 points): businesses whose details have been verified by our editors receive the “Verified business” badge and these points.
- Activity (10 points): a profile updated within the last six months and replies to at least half of the reviews.
Sponsored placements
Businesses with a premium membership are shown at the top of the “Recommended” order, among other sponsored businesses, and are always marked with a “Sponsored” label. Sponsorship never affects the publication of reviews, ratings or review content. Visitors can change the order at any time to “Highest rated”, “Most reviews” or “Newest”.
Regulated professions
In fields subject to professional advertising rules, such as health and law, superlatives like “the best” are not used; the order is for information only.
What does not affect the ranking?
The number of review invitations, whether a business pays us (apart from the “Sponsored” label) or personal relationships with our editors do not affect the ranking. Please send questions about the ranking to destek@isyerleri.com.tr.